“Professional Branding for Career Management”

Why your professional brand matters, what social media does to shape it, and how you can leverage it effectively.

Scott Gleason, David Swinney, and David Lanners will help you understand why a personal professional brand is important, what social media does to help shape your professional brand, and how you can leverage social media to help you manage your career.

 Three 30-minute presentations will be followed by a 45-minute panel discussion with Q&A.  Short breaks are scheduled between presentations to enable folks to network with others.

8:00 – 8:30 AM   Arrival & Sign-In

8:30 – 8:40 AM   Announcements & Agenda Review (Setting Expectations)

8:40 – 9:10 AM   Scott Gleason “What comprises our personal/professional brand?  Why does it matter to hiring managers and others?”

9:10 – 9:20 AM   (10-min break) - attendees move to a different seat and have at least one new neighbor at their 2^nd location.

9:20 – 9:50 AM   David Swinney “What does social media do to shape our personal/professional brand?  How can we monitor it wisely?”

9:50 – 10:00 AM   (10-min break) - attendees move to a different seat and have at least one new neighbor at their 3^rd location.

10:00 – 10:30 AM   David Lanners “How can we use our LinkedIn profile as a “focal point” to reinforce our personal/professional brand?”

10:30 – 10:45 AM   (15-min break) - attendees move to a different seat and have at least one new neighbor at their 4^th location.

10:45 – 11:30 AM   Panel Session “Questions from the audience and responses from the presenting team.”

 
(Free coffee and donuts will be provided for all attendees)

Doug Caldwell will be producing a “Live Internet TV” broadcast of the program that will allow remote attendees to participate via eChat displayed on a large screen for on-site attendees.